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Rocketspark Brand Reference

01 Colour

Colour Palette

Primary Palette

Charcoal
HEX #352c2c
RGB 53 / 44 / 44
CMYK 64 / 67 / 63 / 63
PMS 426 C
Midnight
HEX #454a5b
RGB 69 / 74 / 91
CMYK 74 / 65 / 45 / 30
PMS 425 C
Sand
HEX #F2EBE5
RGB 242 / 235 / 229
CMYK 4 / 6 / 8 / 0
PMS 656 C
Bone
HEX #FCFBF9
RGB 252 / 251 / 249
CMYK 0.57 / 0.46 / 1.23 / 0
PMS 663 C
White
HEX #FFFFFF
RGB 255 / 255 / 255
CMYK 0 / 0 / 0 / 0

Secondary Palette (Logo Colours / Special Use)

RS Light Red
HEX #ffcacd
RGB 255 / 202 / 205
PMS 705 C
RS Logo Red
HEX #ff7981
RGB 255 / 121 / 129
PMS 178 C
RS Logo Red Secondary
HEX #cfbff5
RGB 207 / 191 / 245
PMS 1788 C
RS Light Purple
HEX #cdeaff
RGB 205 / 234 / 255
PMS 290 C
RS Logo Purple
HEX #5a86f2
RGB 90 / 134 / 242
PMS 2728 C
RS Logo Purple Secondary
HEX #5374de
RGB 83 / 116 / 222
PMS 2727 C
RS Light Blue
HEX #d2eef9
RGB 210 / 238 / 249
PMS 656 C
RS Logo Blue
HEX #87d3f9
RGB 135 / 211 / 249
PMS 2905 C
RS Logo Blue Secondary
HEX #66caf2
RGB 102 / 202 / 242
PMS 298 C
01 Colour

Colour Combinations

Approved text/background pairings from the brand guidelines.

Charcoal on White Aa Bb Cc
Charcoal on Sand Aa Bb Cc
Midnight on Bone Aa Bb Cc
White on Charcoal Aa Bb Cc
Sand on Charcoal Aa Bb Cc
Bone on Charcoal Aa Bb Cc
Bone on Midnight Aa Bb Cc
White on Midnight Aa Bb Cc
Sand on Midnight Aa Bb Cc
Midnight on White Aa Bb Cc
Midnight on Sand Aa Bb Cc
Charcoal on Bone Aa Bb Cc
02 Typography

Typefaces

Typeface Role Weights Preview
Tenon Primary (sans-serif). Body text, headings, captions, buttons. Clean, modern, legible. Regular, Medium Beautiful websites
IvyPresto Headline Thin Secondary (serif). Key headings, hero statements. Elegant, refined, design-forward. Thin Beautiful websites
DM Serif Text + Lexend Fallback alternative (Google Docs, PowerPoint, Outlook etc.) Regular / Regular, Medium Beautiful websites
Usage note: Charcoal is the go-to text colour. White text on Charcoal buttons. Bone text for secondary buttons. Overtitles always use Tenon Regular ALL CAPS with 80 tracking.
02 Typography

Digital Type Hierarchy

Style
Font
Size
Case
Over titles
Tenon Regular
19px
UPPERCASE
Key headings (H1)
IvyPresto Headline Thin
75px
Sentence
Large Subheading (H2)
Tenon Medium
32px
Sentence
Alt heading (H2/H3/P)
IvyPresto Headline Thin
50px
Sentence
Small Subheading (H3)
Tenon Medium
22px
Sentence
Large body text
Tenon Regular
23px
Sentence
Regular body text
Tenon Regular
17px
Sentence
Buttons
Tenon Medium
16px
UPPERCASE
03 Brandmarks

Logo Assets

Right-click any logo to copy as image (copies as PNG).

Rocketspark colour logo on white Colour logo on White Right-click > Copy image
Rocketspark colour logo inverse (white text) Colour logo on Midnight Right-click > Copy image
Rocketspark symbol Symbol only Right-click > Copy image
Rocketspark symbol on dark Symbol on Midnight Right-click > Copy image
Logo rules: Exclusion zone = half the logo height. Min size: 64px (stacked) / 80px (horizontal). Never use the Violet logo with brand palette colours. When colour isn't an option, use black or white mono versions.

Download all logo files

rocketspark.com/brand (SVG, PNG, PDF)